Kristyn Clark, Shake Shack’s director of brand and communications, notes the brand’s intention to connect with fans in creative ways and hopefully tap into new audiences. ![]() The restaurant brand partnered with Tumblr mod creators BeansBuilds and Insimnia to build an exact replica of the restaurant and menu in The Sims 4 universe, where players can pretend to order burgers, chicken sandwiches, chicken bites, fries, shakes, frozen custard, and beer and wine. The chain will get access to performance analysis tools and trend monitoring, in addition to the Just in Time system.Shake Shack recently opened a virtual restaurant in The Sims 4. While it still might offer delivery with the other partners, it'll integrate its ordering tech with Grubhub (and its Seamless service in New York). ![]() Shake Shack trialed deliveries with Grubhub, Postmates, DoorDash and Caviar ( which DoorDash now owns) over the last couple of years. They plan to expand delivery to Shake Shack's 150 or so US restaurants over roughly the next nine months. Grubhub and Shake Shack will test deliveries in four areas: Morningside Heights in New York Chicago's River North area Livingston, New Jersey, and Darien, Connecticut. That should help Shake Shack make sure orders are ready just as drivers arrive at restaurants, so food is in optimal condition when it arrives at peckish customers' doors. ![]() To make orders as efficient as possible, it improved its packaging and worked with Grubhub to integrate the latter's Just in Time tech. Shake Shack seems to be caving to consumer demand after saying at the end of last year its items are "not intended to be eaten half an hour after they were cooked" and that delivery didn't "necessarily fit really well" with its brand. The popular burger chain is teaming up with Grubhub for nationwide delivery across the US. Sometime soon, you won't necessarily need to wait until the buzzer in your hand goes off to know when your food is ready at Shake Shack.
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